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In his book Sun Tzu and the Art of Business – Six Strategic Principles for Managers, Mark McNeill writes \”Like Sun Tzu’s Age of the Warring States, today’s playing world is one of continual offend between companies as they strive for survival and success across the globe. Faced with scarce and pricey resources and an ever-changing environment, competitors seek modify the slightest advantage.

The art of playing can’t be overlooked, but neither should the science of making strategic decisions supported on analytic data. Data-driven decisions should help to ensure that your decisions are sound and are aligned with your playing strategy, which should also be supported on keen market analysis.

Analytic accumulation should provide grave insights into market trends, your competition and modify your intellectual property management practice, which today typically governs two thirds of a company’s asset value. Because your IP composes so much of your company’s asset value, managing it using analytics is grave to the large effort of patent protection.

The theory has been in existence for some time but is rarely fully exploited, which – in the current economy in particular – is a mistake given the fact that it is increasingly more challenging to successfully compete. Analytics, particularly those related to IP, are a needed variable in the equation of playing planning and strategy. Understanding your IP in the context of market trends and your competition is grave in directing research and development (R&D), marketing and sales.

The following sections describe not only what we stingy by analytics in a more detailed way, but also the types of analytics you should be applying and ground IP analytics are so grave to your business. Simply put, analytics is the science of analysis, or more specifically in this case, patent analysis. When grouping mention analytics they are often referring to accumulation sets that assist them in making reasoned decisions, but the thing that makes these accumulation sets useful is how they are derived and how they are applied.

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