Posts Tagged ‘The Google Patent and SEO’
June 11th, 2009 | 
Author:
Google’s Patent Application contains a lot to read and
reading it may take some time, but if you own any type of
website, this is all information you need to know. It also
brings some interesting points up. While I go over some of
the important points, know that no one knows which of these
factors is given more weight than the others.
Domain Name Registration – Google is now going to track when
a domain is registered among other things. An older domain
will get a higher ranking. No more throw away domain names.
No more jump to the top of Google results in thirty days.
They will also be tracking the length of renewal on the
theory that a person that renews for ten years will be more
likely to build a worthwhile site than someone who only
holds their domain for a year.
Google will also be keeping a blacklist of known spammers
and will be using this list when checking dns records of
websites. So spammers who make sure to get their new
throwaway domains with different nameservers in order to
throw Google off may have to try something new.
Google Spyware? – They are using “user behavior” to rank
sites. In my book, if spyware removers try to remove Alexa
every time I run it, then this function of the Google
toolbar can only be called spyware. Yes, you may check the
box on the terms of service for the toolbar, but it still
tracks your internet browsing.
But, I think the theory will make search engine results much
better.
Google will be tracking the number of times a document is
selected from the search engine results. This is a great
idea. It means you now have to write the titles of your
pages to grab the searcher’s attention. And since the search
terms are highlighted in the results, maybe placing them at
the beginning of sentences in your page may make then stand
out due to capitalization. But I also see a way that this
can be spammed by a network of “search and click” spammers.
They will also be tracking the amount of time a person
spends on the page that they find. I don’t know about you,
but I have been around long enough to notice a spam page and
I am gone in two seconds. This may help drop them out of
legitimate results.